We often feel that our product is the best in the market, but why customer are not approaching to us? Let us understand with an example: Imagine in area there are 5 branches named “Muthoot Finance”, “Manappuram Finance”, “Muthoot Fincrop Ltd”, IIFL, Kosamattom Finance, KLM etc… Often we could see that customers are approaching only one or two outlets frequently and this happens generally in all kinds of industries. If you look at everything is similar like the offerings/Services/Quality … all are offering same kind of products/services /quality then why customer is not coming to my branch? This is happening because, Customer does not know to us… And often we work with the people whom we know well and also we purchase things from the people whom we know well. Let us understand with an example One of customers are in need of Rs 25000/- and the first though that comes to his mind is to ask or to get guidance from his friend. When he asked with his friend, he took him to on...
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